Hey 👋 I'm Yang,

I'm currently focused on building DumplingAI.

Previously, I worked in roles across finance, strategy, and product at Macquarie, L.E.K., Rokt, and Checkbox.

I'm a self-taught developer and have been building things on the internet for as long as I can remember.

My content is usually about AI, growth, dev workflows, or startups.

I studied law at the University of Sydney and even got admitted as a lawyer, but never practiced.

Notes

ASO 101

Notes on app store optimization from an SEO-first perspective: what matters, what is overhyped, and where the 80/20 lives.